Advertise with TheDeFiEdge.com!
The DeFi Edge is a weekly newsletter that provides insights and analysis into the Cryptocurrency space, with a focus on decentralized finance.
I am offering sponsorships in my weekly email Newsletter for protocols that are a good fit for my audience.
Email list size:
AVERAGE OPEN RATE:
Last updated: August 18th 2023
The email goes through list hygiene regularly. Everyone on the last has opened an email within the past 3 months - it means you're getting the pure grade A audience.
Why Advertise with TheDeFiEdge?
Advertising in crypto is a pain.
You can't do paid advertising on Facebook or Google. Building an audience from scratch takes time and expertise.
And as a brand, you have a standard of professionalism for who you choose to work with.
Here's how I can help:
You have a product or a service, and you need more users.
I have an audience of 23,500+ people on my email list and an open rate of around 51%.
12,000+ people will see your protocol or service.
Everyone was earned through educating people on my Twitter audience or being referred to by someone.
I don't purchase followers or use engagement tactics such as Crypto giveaways.
You want to align your product with a professional brand.
You can see my past emails and every single tweet I've written. I keep everything professional. You don't have to worry about me going on an unhinged Twitter rant or rug pulling my audience.
You want to advertise, but you don't know what kind of audience you're getting.
I have a background in e-commerce and know how important data is.
I have demographic information through Google analytics. I have audience insights from a survey I conducted in May 2022.
A portion of my audience has voluntarily shared information about themselves such as age, household income, and which DeFi ecosystems they participate in.
You want to be in front of a sophisticated DeFi audience
This audience is experienced with DeFi. So if your product requires an audience that's DeFi savvy, then I'm your guy. It's not just about eyeballs - you want to attract people who will actually use your protocol.
You want to advertise, but you don't know how to write an ad.
Send me a few bullets or information about your product. We work with professional copywriters and designers for our creatives.
A Few Select Advertisers from the Past
What it's like to work with us
"Working with DeFi Edge has been an overall great experience!
Edgy went above and beyond to create engaging and native Ads for our product.
He really understood our product and business needs and knew the best approach to addressing his fans.
The content was clear, concise and direct. Edgy is an excellent communicator and a pleasure to work with."
User Acquisition @ DeFiSaver
Selecting Our Advertisers
We're selective about which advertisers we choose to work with. Why? Because I don't want any advertisers taking advantage of my audience.
Here's what we're looking for:
A good fit with our audience. I mainly talk about Crypto and DeFi.
I have a good grasp of my audience and want to promote projects that they would be interested in.
A great reputation. I'm looking for companies with a great track record. If you're newer to the scene, then I'll be checking on who your investors are. I conduct due diligence on every advertiser.
Align with the brand values. Finally, I have to like what you're doing.
Everything must be disclosed. Trust and integrity are vital to my brand. All sponsorships will be clearly labeled and disclosed to my audience.
See past examples of ads:
Frequently Asked Questions
Sorry, it's not something I offer. I treat my Twitter as a personal account. I'm only offering advertising in my email newsletter.
I don't offer reviews of Protocols. I find it to be a conflict of interest.
Yep. BTC, ETH, and the major ERC-20 stablecoins (USDT, DAI, and USDC).
I don't accept native tokens as payment.
We have different options available. Text link packages start at $1,000. Primary sponsorships start at $2,500. We offer discounts for volume purchases.
If you're interested in advertising with me, fill out the form below. Someone will get back to you within a few business days.
For transparency, I'm working with Ross Booth and the Scrib3 agency for my sponsorships. All inquires and processes go through them.
The form should load below. If you don't see it, here's a direct link.