Advertise with!

The DeFi Edge is a weekly newsletter that provides insights and analysis into the Cryptocurrency space, with a focus on decentralized finance.

I am offering sponsorships in my weekly email Newsletter for protocols that are a good fit for my audience.

Email list size:




Last updated: February 15th 2024

The email goes through list hygiene regularly. It means that we regularly remove anyone that hasn't opened an email in the past 4 months.

So you'll be advertising to an audience that's active and engaged in DeFi.

Why Advertise with TheDeFiEdge?

Advertising in crypto is a pain.

You can't do paid advertising on Facebook or Google. Building an audience from scratch takes time and expertise.

And as a brand, you have a standard of professionalism for who you choose to work with.

Here's how I can help:


You have a product or a service, and you need more users.

I have an audience of 26,000+ people on my email list and an open rate of around 49%.

12,000+ people will see your protocol or service.

Everyone was earned through educating people on my Twitter audience or being referred to by someone.  

I don't purchase followers or use engagement tactics such as Crypto giveaways. 


You want to align your product with a professional brand.

You can see my past emails and every single tweet I've written. I keep everything professional. You don't have to worry about me going on an unhinged Twitter rant or rug pulling my audience. 


You want to advertise, but you don't know what kind of audience you're getting.

I have a background in e-commerce and know how important data is.

I have demographic information through Google analytics. I have audience insights from a survey I conducted in May 2022.

A portion of my audience has voluntarily shared information about themselves such as age, household income, and which DeFi ecosystems they participate in.


You want to be in front of a sophisticated DeFi audience

This audience is experienced with DeFi. So if your product requires an audience that's DeFi savvy, then I'm your guy. It's not just about eyeballs - you want to attract people who will actually use your protocol.


You want to advertise, but you don't know how to write an ad.

Send me a few bullets or information about your product. We work with professional copywriters and designers for our creatives.

A Few Select Advertisers from the Past

The DeFi Edge advertisersq

What it's like to work with us

"Working with DeFi Edge has been an overall great experience!

Edgy went above and beyond to create engaging and native Ads for our product.

He really understood our product and business needs and knew the best approach to addressing his fans.

The content was clear, concise and direct. Edgy is an excellent communicator and a pleasure to work with."

Nikola Milinkovic

User Acquisition @ DeFiSaver

Selecting Our Advertisers

We're selective about which advertisers we choose to work with. Why? Because I don't want any advertisers taking advantage of my audience.

Here's what we're looking for:

A good fit with our audience. I mainly talk about Crypto and DeFi.

I have a good grasp of my audience and want to promote projects that they would be interested in.

A great reputation. I'm looking for companies with a great track record. If you're newer to the scene, then I'll be checking on who your investors are. I conduct due diligence on every advertiser.

Align with the brand values. Finally, I have to like what you're doing. 

Everything must be disclosed. Trust and integrity are vital to my brand. All sponsorships will be clearly labeled and disclosed to my audience.

See past examples of ads:

Frequently Asked Questions

Can you promote us on your Twitter?

Sorry, it's not something I offer. I treat my Twitter as a personal account. I'm only offering advertising in my email newsletter.

Can you do an unbiased, deep dive into our Protocol?

I don't offer reviews of Protocols. I find it to be a conflict of interest.

Do you accept Crypto as payment?

Yep. BTC, ETH, and the major ERC-20 stablecoins (USDT, DAI, and USDC).

I don't accept native tokens as payment.

How much are your ad rates?

We have different options available. Text link packages start at $1,000. Primary sponsorships start at $2,500. We offer discounts for volume purchases.

If you're interested in advertising with me, fill out the form below.

Yayya from my team will contact you via your preferred communication channel. And if you don't hear from us within 5 days, you can directly contact him here.


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